Art Direction & Team Leadership

For over 12 years, I've directed creative teams that deliver strong results across social, digital, print, broadcast, and brand partnerships. Better results start with how a team works, and I put care into building the trust and process that gets people there.

Tether Studios - Art Director

The world's leading, independent developer of skill-based games, with over 30 titles supported with 4.2 Million players worldwide.

  • Art Directed the marketing efforts across video UA, social, and email newsletter, merchandise, App Store, and sponsored partnerships.

  • Spearheaded external outsource studio searches and managed projects to scale output for video UA, and to expand several new product features.

  • Primary production artist on a large live-ops feature for a new game platform launch, with continued support. Created digital art assets and streamlined the production pipeline using AI for concept iteration and cleaned up AI renders for final art.

PlayCo - Marketing Art Director

Playco is a Sequoia-backed unicorn, raised $140 M on a $1B valuation, led by co-founder of Zynga and co-founder of Facebook, creating HTML5 Instant games.

  • Managed a team of 6-7 artists, producing video and static ad creatives for multiple game titles across various platforms, including Facebook, LINE, Zoom, TikTok, Open Web, and NFT products.

  • Collaborated  weekly with stakeholders in the US, Europe, and Japan to support ongoing user acquisition, testing, launches, PR campaigns, community posts, and email for instant game titles.

  • Established partnerships with external IP holders, influencers, and studios to align their needs with the creative pipeline.

  • Engaged external outsource studios to scale output during significant launches.

  • Managed recruitment efforts and supported team development.

Playstudios - Marketing Art Director

Playstudios is a top-10 mobile casino game company, developing games with 121 real-world casino & brand partnerships that reward play for its 12M MAU.

  • Directed marketing content and corporate branding, including campaign pitches, IP management for branded partners, and branding for corporate events

  • Managed team of 8 marketing and motion graphics artists, as well as outsource studios, to produce marketing and user acquisition creatives for Playstudios’ social and mobile casino titles.

  • Established efficient creative pipelines, developed and trained team members, and successfully managed hiring processes.

  • Served as a Creative Director for features on myVEGAS mobile during a pivotal transition period. Designed feature update presentations for approval by the leadership team.

  • Spearheaded Playstudios’ corporate rebranding efforts and effectively evolved the brand across multiple apps and platforms.

  • Created comprehensive style guides for brand awareness and consistency across all Playstudios locations.